A Letter From The President
Dear Circulation Friends:
Hi! I hope everyone's had a wonderful summer. It's hard to believe it's over. Beautiful spring, great summer and I'm sure it will be a fabulous fall.
Thanks to all of you who contributed to the making of the last bulletin, and a special thanks to the marketing services department of The Buffalo News for creating a new layout conducive to our needs. Look for Will Kustyn's recap of the spring marketing conference in this issue.
I attended the NEACE Conference directly after our conference. I also attended the NAA Conference in Orlando in June. Bill Sara and I spoke with several people who may be involved in one of our two training seminars, or at our annual Sales and Marketing Conference this spring. We are also looking at suggestions put forth by some of you to put together a worthwhile and effective program for this year.
Our 1999 Sales and Marketing Conference will be held in Saratoga Springs, at the Gideon-Putnam Hotel and Conference Center, Sunday to Wednesday, May 16 to 19, 1999. The theme will be Internal/External Tools Necessary for Success.
Mark those dates now. Thanks for your input. As you will notice, we've gone back to the traditional days (Sunday to Wednesday), due largely to scheduling conflicts. The board is just in the planning stages for the agenda. Please call Will to offer your ideas on speakers and/or topics. Please check out our web site. NEACE is also on line with ... www.NEACE.com. You can also access NAA through our home page.
Look for other important dates and events offered through the association:
Friday, October 16: Past president/fall board meeting in Cooperstown.
Saturday, October 17: Carrier Day, also in Cooperstown.
That's all I have for now. Please call me or any of the board members or committee
chairpeople with your comments or suggestions for the conference or anything else you'd
like to talk about.
Hope to hear from you soon.
Have a great month.
News Around New York
Attention Publishers &
Past President's Corner
|A lot of changes have taken place since I left office two
years ago. First of all, I retired from The Buffalo News and am now enjoying life in
Florida and Grand Island. My Florida address is: 19520 Cotton Bay, North Fort Meyers,
Florida 33917. If you are planning a trip to Florida this winter, please stop in to see
Jackie and me. We will be there from October 10 until May 1, 1999. After that, we will
return home to Grand Island, New York.
I suspect most of you have heard The Buffalo News has hired a new director of circulation. His name is Paul Glaeser. I am sure he is very busy reorganizing the department to suit his style. Please join me in wishing Paul the best of luck in his new venture. Hopefully he will support The News' long tradition of working and supporting NYSCMA.
A note of importance in these changing times for newspapers: Make sure you pay particular attention to your single copy sales. The future of your paper's continued success may very well depend on this. Single copy is growing faster than you can imagine. Be sure you are prepared to market your paper in honor boxes and all single copy outlets.
I hope you will continue to support the NYSCMA programs such as Carrier Day, training seminars and, of course, the annual conference that is held in May.
Hope to see all of you soon!
|Dear Members/Friends of NYSCMA:
It is with great sorrow that I must tender my resignation as your chairman of the board. As my husband, Ron, has retired, I feel I must seek new levels.
Over the past nine years both Ron and I have looked forward to conventions and the special times we have shared. We have met so many wonderful people who have become our true friends. My heart will always be with this association and, if possible, we will try to return for the annual convention.
I am moving on to the Mobile Register, a Newhouse publication with a daily circulation of 92,000, and 118,900 on Sunday. My position will be Sales & Marketing Director. I hope we can stay in contact as Ron and I will truly miss all of you.
P.S. If you are in exciting Mobile you will have a place to stay.
We had 47 entries this year and 14 newspapers participated.
Hot Ideas Session
Committee Looks Ahead to 1998-99
The NYSCMA Training Committee is already at work planning for Fall 1998 and Spring 1999 Training Sessions. The Training Committee for 1998-99 consists of:
Your newspaper will be hearing from one of these committee members over
the course of the year as they promote the NYSCMA training sessions.