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The 2011 Spring Conference was the 4th Annual Advertising and Circulation Joint Conference of the New York State Circulation Management Association and The New York Newspaper Advertising and Marketing Executives. This event was held from June 12th - June 14th at The Inn On The Lake in Canandaigua, NY. Although many of the meetings and workshops were specific to one or the other organization, there were many opportunities for cooperative training and interaction. Advertising departments and circulation departments are both sales departments with similar needs and similar challenges. These departments work closely together at many newspapers and this opportunity to strengthen that working relationship can only be a benefit to the newspaper industry and the individual members of NYNAME and NYSCMA. This was an excellent opportunity to meet and exchange ideas with advertising, marketing executives, and circulation managers from all over New York State.

A LOOK BACK AT THE 2011 SALES CONFERENCE

Power Point Presentations from the 2011 Conference

NAA - Audience Development Issues & Answers

NIE - Young Reader Update

QR Codes - Overview and Strategies

Scan Based Trading Update

Sunday Select - Delivering Consumers to our Advertisers

Wegmans Food Markets Power Point